Wednesday, June 5, 2013

The New Penguin – Google’s Spam Fighting Update

 

                What is the entire ruckus all about?  Now, for SEOs who have done their best to keep within Google Webmaster Guidelines, there is not much to worry about.  On the other hand, if you’re one of those who have been doing some shady SEO tactics, it’s not too late to clean-up and then keep up.
                A few things that should be kept in mind regarding the Penguin Updates is that they are meant to target sites that resort to spamdexing, link-bombing and keyword stuffing.  In addition, since long tail keywords do generate significant traffic, they target sites who over do this too.
                The question is how do you make sure you get to the SERP front page? - Or dominate the SERPs (as some would call it).  Well the first tip on everyone’s list is to write high-quality informative content.  But that doesn’t really promise anything with regards to ranking.  Now, writing fresh ideas or writing old ideas on a different perspective, interesting enough that people actually “like” and “share” it in every social media available – now that can get you somewhere.  Nowadays – likes and shares (and pins) give sites a certain level of authority and trust level that Google finds worthy to be listed or ranked on the top range.
                Which brings us on to the social media arena, evidently, in order to promote your website, it’s a good idea to have a spot on every one of them from Facebook, Google+ Pages, You Tube, Pinterest, blogs – basically on every site that allows people to share information of any form.
                It’s also best to keep in mind that search engines, specifically Google has been humanized and has the capacity now to weed out sites that resort to shady tricks and favors just the sites that are highly recommended by others who are searching for the same things.

                To learn more about the changes in the world of SEO and how it affects businesses in Sydney – click here to visit Sydney’s premier SEO service provider.

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