Search
Engine Optimization (SEO) is a marketing strategy whose sole purpose is to
increase the page rank of a website. A high ranking webpage on a search engine usually
equates to higher traffic to the site.
How that traffic converts to sales is up to the web designers and how the webpage appeals to the audience but
that is a different strategy altogether although SEO, Web Design and Web
development goes hand in hand.
SEO is
associated with keywords, links and content relevance. Search engines such as
Google and Yahoo have developed search algorithms that efficiently give its
users the most relevant articles, images and videos based on the keyword they
have typed in the search box.
SEO is an
effective marketing strategy because it bridges the gap
between supplier and consumer. Marketing is aimed at reaching a company’s
target market efficiently and effectively and SEO strategy is the best
paradigm. The consumer searches for specific information which the search
engine provides based on what it thinks is relevant giving the consumer/user a
list of suggestions which the consumer may or may not act upon. Being on the first page of the search engine
result page (SERP) means you have higher visibility and therefore have better
chances of getting online visitors.
Being on that first page also gives the consumer the idea that your site
is one of the most relevant and therefore might be the one they are looking
for.
As
mentioned before, search engines give out results based on the search algorithm
that they use and the rules have grown more sophisticated over the years. Most
popular search engines have different algorithms but they all work on the same
premise – to give user the best and most relevant results.
Search
engines are also on the lookout and they do punish websites that use tricks to
increase page rank. Otherwise known as Black Hat SEO, it is basically the
practice of hiding or cloaking keywords in images and within the HTML codes as
opposed to creating relevant content.
So, make sure that you hire an SEO service that does not resort to this
kind of technique. Another trick to look out for is link farms, those have gone
obsolete although links are still an important part of the SEO marketing
strategy.
The SEO
service is effective marketing on a budget which is why it is perfect for small
localized businesses although big companies are known to use SEO services as
well. It is advisable to hire a local SEO service for a local company, if you
are based in Sydney, do give PHRISKWEB a call.
