SEO Strategy – Optimizing Digital Assets for Better Searchability

Apparently, even in the world of the wide web, change is the only thing that is constant.  And as for Search Engine Optimization the changes which have been made in the past have made everything better for search engine users.  The newest SEO strategy nowadays is relevant content in whatever form.  It makes sense, in order for search engines to be an effective “search engine” they should be able to come up with results that are relevant to what the user is looking for.

This can be a problem for marketers who create backlinks solely by writing offsite articles. The only problem now is how to come up with fresh relevant content on the same topic over and over.  You may reach a point when there is definitely nothing else to say about the matter because hundreds of other websites have covered the topic.  The solution is quite simple and obvious – make use of other digital assets available to you.

Search engines find relevance in other sources of information such as images, videos, blogs, answer forums, etc. , these other sources of information are called digital assets and optimizing them gives you more room to expand your backlinks.  Take for example the use of images, creating infographics is another way of presenting the same idea you have exhaustively discussed in an article.  It may have the same content but because of its presentation, it is considered as something new.  The idea is to make sure your content is presented in all other digital formats whenever possible.

Digital assets are found as other search options on the search page of the search engine.  Google for example has them all lines up below the search box as follows:

Web      Images    Maps     Shopping          More     (click on More and you will find …)

Videos  News    Books    Blogs     Flights   Discussions         Recipes     Applications

Bing and Yahoo have more or less the same list of digital assets either lined up vertically on the left side of the screen or listed below the query box. 

                The whole point is to have visibility whenever possible, let Google find you on Google Maps, guest blog when you can and answer queries relating to your product or service or join discussions on related topics.  If you are selling food items, create recipes and post them online. Videos are time consuming and a tad bit expensive but you can minimize the cost by creating presentations that do not require actors.

                The bottom line is to be visible and if search engines are able search these digital formats, they therefore can be optimized to your advantage. For more on SEO issues and how it can help your site generate traffic, click here.