What is
the entire ruckus all about? Now, for
SEOs who have done their best to keep within Google Webmaster Guidelines, there
is not much to worry about. On the other
hand, if you’re one of those who have been doing some shady SEO tactics, it’s
not too late to clean-up and then keep up.
A few
things that should be kept in mind regarding the Penguin Updates is that they are meant to target sites that resort to
spamdexing, link-bombing and keyword stuffing.
In addition, since long tail keywords do generate significant traffic,
they target sites who over do this too.
The
question is how do you make sure you get to the SERP front page? - Or dominate
the SERPs (as some would call it). Well
the first tip on everyone’s list is to write high-quality informative
content. But that doesn’t really promise
anything with regards to ranking. Now,
writing fresh ideas or writing old ideas on a different perspective,
interesting enough that people actually “like” and “share” it in every social
media available – now that can get you somewhere. Nowadays – likes and shares (and pins) give
sites a certain level of authority and trust level that Google finds worthy to
be listed or ranked on the top range.
Which
brings us on to the social media arena, evidently, in order to promote your
website, it’s a good idea to have a spot on every one of them from Facebook,
Google+ Pages, You Tube, Pinterest, blogs – basically on every site that allows
people to share information of any form.
It’s
also best to keep in mind that search engines, specifically Google has been
humanized and has the capacity now to weed out sites that resort to shady
tricks and favors just the sites that are highly recommended by others who are
searching for the same things.
To learn more about the changes
in the world of SEO and how it affects businesses in Sydney – click here to visit Sydney’s
premier SEO service provider.